We reimagined the 1kx logo to embody their belief in the transformative potential of web3. As they explain, “It’s a standard VC question, is this new thing 10 times better than an existing solution? Some of these networks are going to be a thousand times better... their impact makes everything else look trivial.”

The new logo captures this vision, symbolizing 1kx’s commitment to building a future with limitless possibilities—no matter what "x" represents.

1kx takes what they do seriously, but they aren’t robots about it. To reflect this sensibility, we wanted to create a typographic system that follows suit. Using a messaging workshop as well as ASCII art, we created strategies that can range from being both playful and tactical. When you have a lot to say, how you say it really matters.

The OG website was memorable because it felt different—irreverent, rebellious, authentic. It wasn’t polished, and that was part of its charm. When refreshing the site, our goal was to add essential functionality without losing that unconventional edge. The new site is elegant, but still feels like 1kx.

We developed a graphic system that brings clarity to everything from casual conversations in Telegram groups to in-depth analyses of DAO treasuries. Inspired by the convergence of art, science, and community, the illustrations use small, modular elements to build complex, interconnected visuals.

Of course, every brand refresh needs some swag or it doesn’t count.